If email marketing is part of your businesses gameplan than getting customers to open your email is essential. Email marketing asks that the end-recipient takes action, and this action could mean clicking through to your website or giving you a sale. To help you boost your email open rates we have provided the following advice. [...]
3 Steps to Grow Your Email List
I don’t know if you’ve noticed or not, but the Internet is a little distracting. It’s difficult, to say the least, to get people’s attention. Sometimes, in fact, it is just pla… Hey, check out that new post on Vine! I kid! Anyway, there’s a lot to take people’s attention away from your website. They [...]
What Exactly Does it Mean to be a “Social Media Expert”?
What is a “social media expert” and what does it take to actually be an expert in social media? There are a lot – and I mean tons – of people who claim to be social media experts. There is a lot of demand for social media advice and there are plenty of people who [...]
How Often Should You Blog?
How often should I blog? Whether they’re just starting out or been at it for a while, that’s a very common question among bloggers. The problem is, though, there’s not really an easy answer. There’s not really an answer at all. It’s one of those questions that you’re tempted to answer with a question. How [...]
How to Handle Blog Comments
There’s no shortage of opinions out there on whether you should or shouldn’t moderate comments on your blog. Though everyone has a preference of how they handle blog spam and real blog responses, one thing is certain: you need to have a plan for how you want to approach blog comments. TO MODERATE OR NOT [...]
How Picture Sites are Helping with Social Marketing
Consumers are becoming increasingly visual-minded which has been indicated by the popularity of websites like Pinterest, Flickr and Instagram. Just as Facebook enjoyed success in part to the short bursts of content its users love these periphery sites are enjoying social success as their platforms are also based on sharing content with friends. Users are [...]
Social Media Won’t Make Your Company Better
“Social media doesn’t fix anything. It just amplifies things. If your restaurant sucks, it just sucks harder in social media. It doesn’t make your chicken fingers taste better or your beer taste bolder. Social media is not a good place to go if you’re terrible at what you do.” – Scott Stratten @unmarketing. If [...]
Can Social Media Pages Replace Your Website?
Nowadays it seems that more and more companies are directing consumers to their social media pages rather than their websites. This can be seen in magazine ads, newspapers and even in Super Bowl commercials. So if all these mega-corporations are seeing value in social media does that mean we should spend all of our focus [...]
Creating a Successful Email Newsletter in 3 Easy Steps
Getting people to subscribe to your newsletter is only half the battle. The real war begins in the battle to keep them from hitting the dreaded unsubscribe button. Moreover, you don’t want to find your newsletter – or your brand – to become a nuisance in someone’s inbox. Here’s how to avoid both: Make their [...]
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Online Marketing Metrics Your CEO Will Love You For
If you are the marketing director or CMO at your company, you need to quantify the work that you or your team are doing. As you are accountable for the online success of your business, you want to showcase to your CEO that even in the earliest stages your campaigns are showing signs of positive [...]