If you haven’t heard of the Social Media site called Pinterest yet, I’m going to have to ask you to get out from under your rock.

Wikipedia defines Pinterest as a pinboard-style photo sharing website, which basically means that users can find photos or videos from all over the Internet and post them onto different pages or “pin boards”.

In my opinion, Pinterest is going to grow unbelievably in 2012 because of it’s content and usability. Users love seeing quality images/graphics and they love sharing them with their friends, so Pinterest is just set up to be an amazing success.

As this site keeps growing, businesses are looking on how they capitalize on it. I have been on Pinterest for close to six months so I have come up with 3 ways to use Pinterest in the best way to advertise your company.

1. Don’t just pin things that you’re interested in.

There are over 30 different categories on Pinterest that are filled with awesome content. Which means that you have plenty of things to choose from to pin. It is really important not to just pin what your brand is interested in. The same goes on Twitter and Facebook. That’s like saying your brand’s target market always is watching ESPN, but your employees love QVC so all of your commercials should go on QVC. Remember this, it’s not about you…it’s about your customers.

2. Don’t post your all of your pins to other Social Channels.

We all know how annoying it can be when all a Twitter or Facebook account posts are links to similar things. Well, this is a possibility with Pinterest too. On Pinterest when you are pinning something they give you the option to send it to your Twitter or Facebook account. If all of your pins on Pinterest are also Tweets, people will unfollow you or just ignore your Twitter content. It is acceptable to post a Pin every now and then on Twitter or Facebook, but make sure it is really awesome content.

3. Re-pinning on Pinterest is just as important as re-tweeting on Twitter.

On Twitter, re-tweeting is a great way of reaching out to people in your target market, or in your industry. It shows them that you are active in your industries online community. This same rule applies on Pinterest. Pinterest has given users the ability to re-pin content. When your re-pin someone’s pin it will show up on the board of your choice.

These are the first 3 biggest ways I have found to be successful on Pinterest. If you guys have any other tips, I would love to hear them. Email me at Drew@WebSuccessAgency.com

Like I said in the start of this post, Pinterest it going to grow in HUGE way in 2012. There will be plenty of other tips and tricks as I find out more about Pinterest.

Thanks for reading,

- @MrDrewLarison

I may say it’s the value of working with an agency who has a diverse team of expert individuals with expertise in areas such as Search Engine Optimization, Web Design, Social Media, Web Development, etc, all from one central agency.

Or I could say the reason would be to let a web marketing agency take care of your web success so that you and your company can attend to what you do best – and only that.

There a number of well deserved reasons for working with a web marketing agency for your web success, but if you were to ask me for the #1 reason to work with a web marketing agency, you’d hear the following:

The #1 reason to work with a web marketing agency for your web success is the value of focused consistency that a web marketing agency can bring.

Web marketing, like most worthwhile things in life, requires a full focus on what it takes to be successful and the consistency to see it through to incremental results.

While the return can be incredible, having a successful web presence won’t happen over night, and often requires weeks, months, and, in some ways, years to fully realize the results we all want.

Without bringing in an outside agency to help, companies are prone to stop-and-go efforts. Someone in the company may go full force for a week, then with other attention being required go a week (or two or three) without intentional efforts. And just like the flywheel that requires sustained effort to build momentum, a company will not experience peak performance without strategic efforts which are consistently performed day after day after day.

So in my opinion, the #1 reason to get outside help for your company’s web success is the value of a group of people who will guide and work your web marketing with focus and consistency, seeing it through to success and then on to greater successes.

I thought of all the times I got asked the famous question of Social Media Marketing, “what is the ROI (return on investment) with Social Media Marketing?” I answer this question the same every time I am asked it, “Well, what’s the ROI of your business having a phone? People are trying to communicate with your business. Will you be there to answer back?”

This answer of mine means a completely new thing to me now. There is a huge opportunity with Twitter and reaching your market share. If you’ve ever questioned if it was a waste of time, hopefully you see now how valuable it can be for your company.

Thanks for reading.
-Drew

While the web is know for creating overnight successes, success online is not much different than success offline in that it takes an ongoing process of continual steps toward a defined direction. When you look at a successful web presence, most likely it took time and sometimes painfully redundant steps to become the success it is. Sometimes it’s not worth it… many times it is.